The Lynx Wellness identity was created

for a Jacksonville based physical trainer who was in the process of expanding his business and client base with the hopes

to eventually open a training facility.

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My client came to me with the name and the desire to have a lynx brand mark incorporated into the design. With that direction I developed a logo that exemplified strength and toughness.

Paired with a high energy colorway, the concept became a very versatile mark

that really catches your eye.