The Lynx Wellness identity was created
for a Jacksonville based physical trainer who was in the process of expanding his business and client base with the hopes
to eventually open a training facility.
My client came to me with the name and the desire to have a lynx brand mark incorporated into the design. With that direction I developed a logo that exemplified strength and toughness.
Paired with a high energy colorway, the concept became a very versatile mark
that really catches your eye.