Suddath Lobby Design Comp
Suddath Lobby Design Comp

Suddath Lobby Design
Suddath Lobby Design

Back Lit Suddth Logo on Wave Wall
Back Lit Suddth Logo on Wave Wall

Suddath Lobby Design Comp
Suddath Lobby Design Comp

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Work:

Art Direction

Graphics Production

Vendor Management

Project Overview:

The Suddath home office main lobby

was in dire need of updating. I was challenged with taking a tired 80's

design aesthetic and bringing it into

the 21st century. Through collaboration

with vendor partners, facility managers

and the Suddath family, a design concept

came to life that gave the space an

updated, fresh new look.

 

The updated design made a huge impact

on the first impressions of perspective clients and talent recruits. I received many comments from new employees that the entry to the building changed their perception that

Suddath was just a "boring" moving and

storage company.